for founders with things to sell

The steer

Your own Head of Marketing to give you the steer you need to keep things moving.

The offer.
The launch.
The messaging.
The page.
The event.
The next move.

The Steer is for the moments you wish you could just book a meeting with your Head of Marketing and ask:

Does this make sense?
Why isn’t this landing?
What’s off?
What should I do next?
What will help this sell quicker?

That’s what this is.

Who The Steer is For

For people who are already making moves and want a sharper brain beside them while they do.

If you’re launching, selling, promoting, filling a room, building an offer or trying to get your marketing to land harder, this is for you.

BUSINESS OWNERS

founders

event hosts

coaches

Course creators

membership owners

creative experts

Personal Brands

solopreneurs

when you're too close to see it clearly

Ask your Head of Marketing

Imagine this...

You’re a Founder, sat in your office and you remember that there was something really important you wanted to run past your Head of Marketing...

The innovative membership idea you’ve had brewing for weeks.

The event page that should be converting better than it is.

The launch plan that needs to shift up a gear.

The messaging you've planned out that isn't landing.

The hook.

The positioning.

The bit that’s making you go, "Is this actually commercialy good, or have I gone too far up my own arse with it?"

Only you don’t have a Head of Marketing.

So instead, you sit there second-guessing...

Opening tabs.

Changing words.

Reworking the same idea in AI for the fiftieth time.

Wondering whether to post it, launch it, scrap it or leave it for another week.

It's where your time gets wasted and momentum goes flat.

You don't need another course.

You don't need an expensive mastermind.

You just need a steer from your trusted Head of Marketing.

A fast, commercial one from someone who can tell you what’s strong, what’s off and what needs to happen next.

That’s exactly why I created The Steer.

How the Steer Works

This is not a bloated membership full of trainings you never get round to watching.

It is a live strategic board room for the moments something important needs a decision.

The Tuesday Steerline
Every Tuesday from 9am–5pm, you can drop into WhatsApp and get a steer on what to do next.
This is for:
- launch decisions
- messaging wobbles
- offer clarity
- pricing questions
- promo ideas
- “does this make sense?” moments
Fast, useful, in the moment.
Monthly Live Hot Seats
Once a month on Zoom, we get in the room and work through real questions, real launches, real offers and real commercial decisions.
Bring the thing that is stuck, flat or nearly there.
We sharpen it together.
Quarterly In-Person Sprint Days (I usually charge £350 for these.)
One in-person day each quarter to get out of your head, into the room with other humans in the same boat as you, and set yourself up for the quarter ahead. (No additional cost for the day, you'll need to purchase your own food and drink.)
These are group strategy days for:
- planning
- reflection
- decision-making
- momentum
- shared thinking
Growing Resource Vault
Useful prompts, frameworks, notes and mini-trainings built around the questions that come up most often.
Private Member Space
An online space to stay close to my thinking, ask questions, learn from the room and keep momentum between the live elements.
Not filler.
Just things that help.

what shifts when you have a steer

You Build Momentum Faster

Faster Decisions

Less circling.

Less overthinking.

Less sitting on the same question for a week.

Sharper Marketing

Better messaging. Better positioning. Better launches. Better promo. Better commercial judgment.

Stay in Motion

Momentum matters.

The Steer helps you stay in motion instead of getting stuck in your own head.

Ready to get started?

About Tori

I built this because this is how I work best.

I've spent years being the person people come to when they need a quick, commercial steer on what to do next.

I've worked shoulder to shoulder with Directors i fast-moving environments where decisions needed to be made, where heads of department would regularly queue outside my door for marketing direction.

Promotions.
Campaigns.
Events.
Offers.
Signage.
Copy.

Last-minute ideas that needed making stronger, quickly.

Then I took that same way of working into tech and online business, supporting multiple businesses, launches and offers at once.

Fast environments.
Different models.
Real pressure.
Things that had to sell.

That is why The Steer feels so natural to me.

It gives you access to the bit people keep asking me for:

A direct, strategic, commercial brain to run things past when something needs to move.

INTRODUCING

Lifetime Access To

The Steer

The SteerLifetime Access!

Payment

Here's what you get:

You'll also get first access to new services
Discounts on services
The chance to buy upgrade sessions for when you need more than a steer
4 in person days worth £350 each

Total value: ~~££1895~~

Today Just £495 - Lifetime Offer

TESTIMONIALS

What others are saying

"Listen for the Language"

"You told me to listen for language people use on discovery calls, and use that language in all my marketing. It gets results."

Current 1:1 Client

"I would never have thought to do that"

"You told me to use offline leaflet marketing for my new business and it's working."

Current Client

"Highly recommend this"

"If I walked into a room and someone else was describing this as their business, I would be so jealous."

Current Brand Positioning Client

become a founding member

£495 for the lifetime of the offer

The Founding members round is intentionally generous because you're building this with me.

Lifetime access will be £750 after this round.