About
Victoria Griffiths is a qualified Associate of the Chartered Institute of Marketing with 20 years experience. She's transformed seasonal venues into year-round destinations and launched events that literally stopped traffic.
Meet Victoria
I love working alongside business owners who want to make their mark.
I've spent my career helping SME owners drive real growth and revenue, including hitting £50k trading days, turning Christmas into peak season for summer-reliant venues.
From helping retail chains nail their online presence to making businesses stand out at trade shows, I combine big-picture strategy with roll-up-your-sleeves practicality.
When I'm not working with venues on their brand strategy and marketing, you'll find me hunting down great food destinations, messing about on the river or hanging out with my dog, Wilbur.
Our Mission
We're here to help ambitious venues stand out in a world of ordinary. To create destinations that don't just meet expectations - they redefine them.
In an industry where average has become acceptable, we're working with owners who want more. Who believe their venues can set new standards for what customers should expect and we set those standards for ourselves.
Our Mission
Creating Local Legends
We believe great venues deserve to be legendary. Not just busy, but unforgettable. Not just successful, but iconic.
We're creating a movement of venues that refuse to settle for ordinary. We're building destinations that raise the bar and set new benchmarks for excellence.
Our Vision
Leading By Example
We're here to help ambitious owners build destinations that don't just attract visitors - they create advocates. Places that become part of people's stories and traditions.
Through strategic brand building and exceptional experiences, we transform casual customers into passionate champions who can't help but spread the word about their favorite places.
Our Purpose
Building Advocates
We work with owners who aren't content with following trends - they want to set them. Who aren't satisfied with being good - they're determined to be unforgettable and we aim to do the same.
These are the venues that define their category. The ones that competitors measure themselves against. The destinations that don't just serve their market - they lead it.
Our Aim
Setting Benchmarks
Transform your vision into a clear brand strategy that sets you apart. We'll define what makes you special and create a roadmap to market leadership.
Destination Blueprint
Build consistent momentum with strategic marketing that matches your ambition.
Turn your venue into the one everyone's talking about.
Destination Builder
Drive results for specific goals - from launching new offerings or events, to maximizing peak seasons. Quick wins that create lasting impact.
Impactful Campaigns
Elevate your service standards to match your marketing.
Turn every customer interaction into word-of-mouth marketing.