I spent two decades in commercial marketing before founding Blue Mangetout.

Corporate tech events. Multimillion-pound retail campaigns. Large-scale experiential launches... events that required road closures and drew tens of thousands of people. German Christmas markets. I know what makes a business commercially visible. And I know exactly what gets in the way.

I don’t do vague. I don’t do ‘find your why’. I do commercial strategy around language, positioning and marketing, the kind that moves things forward and produces a decisive output at the end of it.

I’m also the author of Become the Obvious Choice and creator of the Three-Lens Positioning System, a framework built around the only three lenses that actually matter when establishing where your business sits commercially: yours, your audience’s, and your market’s.

I recently launched The Steer, my strategic membership in April 2026 with no email list and no paid ads, and sold out the launch in the first round.

I work with a small number of clients at any one time. If you want someone to validate what you’re already doing, I’m probably not the right fit. If you want the truth, the strategy, and then to go, let’s talk.

CREDENTIALS

●      CIM qualified marketer

●      20+ years senior commercial marketing

●      Retail, hospitality, B2B, large-scale events

●      Events drawing 50,000+ attendees

●      Author, Become the Obvious Choice

●      Creator, Three-Lens Positioning System