Building Brands People Love
I'm Victoria. Marketing Strategist, Storyteller & Business Mentor with over 20 year's experience in senior roles in marketing.
I'm also a qualified Associate of the Chartered Institute of Marketing
I take businesses from stand back to stand out and I love it.
I've had the honour of helping SME's to disrupt their markets with sell-out events, digital marketing, communications, PR, business development, brand management, creative design and more.
who i work with
Businesses who care & want to stand out in their field that's who!
Look, I've worked with I.T consultancies, large retail outfits, small business owners, coaches, consultants and more besides.
The who doesn't really matter, I am a rare-dweller of B2B and B2C marketing.
There are no traffic jams along the extra mile, so if you're one of those businesseses that cares about the experience their customers & workforce get, we're going to get on like a house on fire.
Right that's enough cheese for one day.
And Another Thing
Once you've signed off on a project, expect to have your ideas challenged and brainstorming to be the norm.
I look at everything through the eyes of your audience, and I'm not going to let you flush good stuff down the pan.
I've been doing this a long time, so I have spidey-senses when it comes to these things, & that's why I get results.
Why Blue MAngetout?
AND DOES MARKETING REALLY WORK?
I once managed to close off a mile long road in both directions with a marketing campaign...
It ended up being a ROARING success 5 years in a row...
Yes, you read that correctly.
It was a new event so it needed attention, and lots of it.
I'd bumped into my boss in one of our eternally long corridors stacked full of merchandise. He'd explained that we'd invested heavily in unusual stock for the occasion, and apart from creating an event which was meant to surprise and delight our guests...the products needed to sell.
I asked him "Should I go big or go home?"
"Big" he replied.
I gulped loudly. This event and the success of it now sat on my shoulders.
But big it had to be...
With a small budget and a marketing campaign that was almost entirely organic with a smattering of print, I set to work.
And that is how I closed the road in both directions, as people arrived to see what we had to offer on our opening night.
It was then I knew we'd be a roaring success.
The event repeatedly smashed and set new trading records 5 years in a row.
That, plus many other stories and stats I can share, is how I know good marketing works.